Ready to grow your Dance, Drama, Music or Performing Arts School without the stress?

So the kids you teach get the brilliant version of you. Not the burnt out one.
Business mentoring from The Performance Business Mentor for every stage of your studio journey, from your first year to your legacy

Save thousands in your Studio with this 5 min worksheet.

Hello, I’m Sarah Gittins, Performance Business Mentor

I get it. You’re teaching and doing admin all hours, with no time, money or energy left to grow the business you actually want. All this juggling is exhausting. But you do it for the kids.

I’m Sarah, Performance Business Mentor to dance, drama, music and performing arts school owners. I ran a 350+ student, multi-venue school for 24 years, and sold it in 2023 when it was right for me. I’m the bestselling author of The Dance School Owner’s Survival Guide, postgrad-qualified in mentoring and entrepreneurial practice, and I sit on the Children’s Activity Association board.

You trained with your feet and your body. No one taught you how to lead a business. That’s not a gap in you, it’s a gap in how this industry sets people up. Here’s where that changes.

Meet Sarah

You're not lost. You're just in a stage. And there's a narrative change waiting on the other side of it.
Not sure where to start? Start with what's already there.

Free Worksheet

Your Studio Money Finder

Most studio owners think they need MORE students to make more money.
The truth? You’re probably already sitting on thousands in hidden revenue.

This FREE quick worksheet shows you exactly where to find it.

A quick 5 min worksheet could save you thousands

Time

Stop being the last one to leave and the first one in. “I’ve seen a direct improvement in my school as a result of following through with training and challenges”

Community

You’re not meant to figure this out solo, join owners in the same stage as you. “The Den is a fantastic place, really supportive and non judgemental”

Leadership

This isn’t tactics. It’s becoming the Creative Founder your school actually needs. “Since joining The Den, I’ve achieved significant growth in my dance studio, refined my business strategies, and developed a clearer vision for the future “

Money

Studio owners in The Den are implementing new revenue streams and profit boosters, not just finding hidden cash once. “I have learnt so much and implemented so many additional revenue streams/profit boosters”

SCALE UP YOUR STUDIO TODAY

My Success Stories

    
 
 
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   Natasha Rose 
 30 September 2026
 
 
  Sarah is honestly the best. I’ve worked with various dance coaches over the years, but Sarah is the one who has stuck - and I think that says it all!

She is so personal, genuinely your biggest cheerleader, but she won’t let you off easily either! She holds you accountable, helps you set realistic goals, and at the same time encourages you to dream much bigger.

Her community is also something really special. It’s full of such relatable, encouraging dance bosses,  with no competition - just support, warmth and people who genuinely want to see each other succeed.

My biggest and most heartfelt thank you to Sarah is for helping me step into the business owner I always knew I could be. It’s been about so much more than getting more students through the door-  it’s changed how I see myself and my business.

She’s the best, and I will always recommend her!
  
 
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   Elaine Tomlinson 
 29 September 2026
 
 
  Attended The Den live and the support and encouragement was amazing. Sarah is so welcoming and gave individual tips and feedback to encourage everyone. I’ll definitely be back again, thank you.
  
 
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   Corraine COLLINS Dance Studios 
 27 September 2026
 
 
  Wow! Completely inspired by all the fantastic ideas for improving our client experience
Thanks to the Team
Corraine Collins
  
 
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   DEIRDRE FORRISTAL 
 19 September 2026
 
 
  I had a call recently with Sarah. It was excellent. She gave me lots of ideas and advice on how to move forward and keep working on my business. Very friendly, warm and encouraging. Well worth it. Thanks Sarah.
  
 
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   Sharon Weatherilt 
 9 March 2026
 
 
  Absolutely amazing business coach.
Sarah and her team have been such a steady, caring support for me and my business. They’ve helped me grow with confidence, given me clarity when I needed it most, and created the most inspiring workshop days, live events, and weekly meetings that I genuinely look forward to.

They don’t just guide you, they walk beside you.
They make you feel seen, encouraged, and capable.

If I could give 10 stars, I honestly would 🌟
  
 
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   Claire Davies 
 10 November 2025
 
 
  Absolutely loved the 2 day course I attended with the den. It was so informative friendly and its really nice to meet other people that are all on the same mindset.
  
 
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   Motion Control 
 10 November 2025
 
 
  What a fabulous retreat - thank you Sarah, Cara & Rachel for giving me the inspiration in making my next showcase a WOW experience.  I loved spending time with all the amazing dance studio owners and getting nuggets of gold from you all - I feel so blessed x
  
 
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   Academy Arts by Ebony&Jalisa 
 10 November 2025
 
 
  The most insightful two days.
Iv come away with a clear idea for 2026 and 2027 as well as being sure that I will be set up and ready for show in June with 6 month ahead.

Iv loved hearing from all the key note speakers. Especially Cara and Rachel from waters.

Very very insideful with so much detail.

I can’t wait to do it again next year and take in more information and plan ahead again and be surrounded by other someone who are looking to grow and level up.

Thank you Sarah!
  
 
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   hannah kidd 
 5 June 2025
 
 
  Rambert Grades invited Sarah to deliver to our members and boy did she deliver! A fantastic session full of wit, energy and so much insightful advice. We look forwards to welcoming you back soon.
  
 
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   Catherine Casey 
 22 May 2025
 
 
  Working with Sarah at The Den has been one of the best decisions I have made for my ballet school.
Since joining, the annual revenue of the school has increased, the student numbers have increased and we have been able to add value to our customers experience with us. As well as that, the support, training and guidance have been invaluable, as well as the friendships that have developed with people who truly get you and your business.
Couldn't recommend it enough for anyone in the performing arts education industry/