You know your studio, you understand what it takes, you can run this with ease, you are at the top of what I call the upward spiral – the STEER stage of your studio journey.

At this stage in you’re not asking HOW to run a studio.

You’re asking the deeper questions:

• How can I make this easier, more profitable, less time consuming?
• How can I step back from day-to-day running without everything falling apart?
• What’s my identity as a leader, not just a teacher?
• How do I protect my energy while building something that lasts?

And at 11pm, when it’s quiet, you’re also asking the question you don’t say out loud.

Why does something I’ve worked this hard for still not feel like enough?

You’ve added classes, taken on more students, worked more hours and you’re still not paying yourself what you should be. You can’t talk to your teachers, your local competition, or your partner who tries but doesn’t really get it. You’ve bought the courses, come home fired up, and two weeks later you’re back in survival mode.

You are running a serious business. And you are doing it completely alone.

That ends here.

STEER is a mastermind for studio owners who are ready to lead!

This is not about learning more. You don’t need more information. STEER is a small, deliberately curated six-month mastermind for performing arts, dance, drama and music studio owners.

You need the steps, systems and implementation to improve your studio. To make it more profitable, easier to manage, and to allow you to step back from the day-to-day while evolving into the leader you’re meant to be.

STEER is where Creative Leaders come together to support, help and advise each other. This is facilitated peer support, where best practices, leadership wisdom, and breakthrough strategies are brought to the table.

You are in a group where everyone is at the same level – all evolving their leadership identity, all striving towards similar goals of building lasting impact.

Trust, friendship, guidance and someone to ask: “Why did that happen?” and troubleshoot or brainstorm together.

What might you need to do differently? How can that change in the future? How do you step into your Creative Leader identity with confidence?

I first heard about then Den through a Performing Arts Educators of Ireland workshop that Sarah came and did over Covid.

I was looking for guidance about the next steps, for mentoring, and some accountability.

Every other business advice I’d had or researched was not tailored to suit the performing arts, and was quite frankly useless. Having worked with Sarah before I knew what she was going to deliver would be of a high quality, and of course relevant to the industry.

The amount of contact for the price was the most appealing feature. Other training I had done was too short lived to be of any value.

Steer has been absolutely brilliant. Not only because of Sarahs mentorship, knowledge, and kick in the pants motivation, but because of all the amazing ideas, stories, and support from the other Steer members.

Steer has not only made me analyse my finances in a far deeper way, it has helped my increase my income, my savings, and my student base.

My goal for Steer was to save €25,000 over the course of the 6 months. And I achieved it, so I’d say it’s a pretty good metric for the increase in money. One of the things I realised doing Steer was all the things I wasn’t, but should be, doing. I have a to do list as long as my arm, but more importantly the motivation to do it, because I can clearly see the advantages of completing the tasks, both in terms of monetary gain, but also productivity gain.

Doing the KPI’s every month was really eye opening. I had never properly kept track of student drop off, enquiries, and how many of those enquiries turn into bookings. It’s been a brilliant tool to implement.

I will be doing the next round of Steer. It is worth every penny. The bang for your buck is beyond anything I’ve experienced elsewhere. And Sarah cares. Yes it a business and a means of income for her, but she wants us to succeed. She knows intimately the struggles we face, and she will do her level best, and beyond, to help us through those.

I cannot recommend Steer highly enough. If you’re on the fence, get off it and book. Now!