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Consultancy and Speaker

Inspiring Growth and Knowledge: Meet the Expert Behind The Den

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Meet Sarah Gittins: Performance Business Mentor, Speaker, Trainer and Mentor

Hey, I am Sarah. I am a passionate and insightful business mentor who truly understands the unique challenges faced by creative business owners. I offer a practical, inspiring and achievable approach and bridge the gap between the passion of teaching and the realities of running a children’s activity after school activity. 

Leading Training Sessions for Associations and Franchise Networks

As a  leader in transforming business practices for dance, drama, music and performing arts schools, my work also crosses into associations and franchise networks such as ISTD, BBO, RAD, Tappy Toes, CYD?, Lil Beatz.  My tailored training is designed to equip organizations with the tools they need to thrive in the competitive landscape. By focusing on core areas like marketing, customer service, and studio management, I helps businesses streamline operations and achieve sustainable growth.

Consultancy and Leadership Roles

I offer a wide range of consultancy and leadership services, including:

  • Franchise Conferences: Leading sessions to inspire and educate franchise owners.
  • Guest Speaker at Industry Events: Sharing insights and strategies with industry professionals.
  • Retainers for Monthly/Quarterly Training or Mentoring: Providing ongoing support and guidance.
  • Online Events: Hosting virtual workshops and seminars to reach a broader audience.

Empowering Creative Entrepreneurs

Through the seminars and workshops, I empower creative entrepreneurs to navigate the business side of their studios. Helping them to find a balance that affords more free time, reduces stress, and fosters happier students. With over 30 years of experience in the creative industry, my strategies are both relatable and digestible, even for those who might not consider themselves tech-savvy.

Recognized Impact and Endorsements

The impact is widely recognized, with numerous endorsements from industry leaders and educators. My expertise is sought after by those looking to refine their marketing strategies, improve customer service, and enhance overall studio management.

Whether you’re part of an association, a franchise network, or an independent studio owner, I am here to guide you every step of the way. Let me help you turn your passion into a thriving business.

What I do

  • Workshop Facilitator
  • Creative Industry Speaker
  • Motivational & Inspirational Trainer
  • Performing Arts Consultant
  • Performing Arts Business Coach
The Den

“"Our members absolutely loved Sarah’s course ‘You Come First’ as part of our Beyond Syllabus Dance Teacher’s Conference 2022. It was fantastic to listen to such a relevant and engaging session from a speaker who is so generous with her knowledge and experience. Sarah’s courses are always popular; we are delighted to welcome her again to speak at our Autumn webinar series"”

Alex McCormick BBOBBO British Ballet Organisation

Events I’ve Spoken At

My Success Stories

Posted on Google Google
Natasha Rose profile picture
Natasha Rose
30 September 2026
Google star 1Google star 2Google star 3Google star 4Google star 5
Sarah is honestly the best. I’ve worked with various dance coaches over the years, but Sarah is the one who has stuck - and I think that says it all! She is so personal, genuinely your biggest cheerleader, but she won’t let you off easily either! She holds you accountable, helps you set realistic goals, and at the same time encourages you to dream much bigger. Her community is also something really special. It’s full of such relatable, encouraging dance bosses, with no competition - just support, warmth and people who genuinely want to see each other succeed. My biggest and most heartfelt thank you to Sarah is for helping me step into the business owner I always knew I could be. It’s been about so much more than getting more students through the door- it’s changed how I see myself and my business. She’s the best, and I will always recommend her!
Posted on Google Google
Elaine Tomlinson profile picture
Elaine Tomlinson
29 September 2026
Google star 1Google star 2Google star 3Google star 4Google star 5
Attended The Den live and the support and encouragement was amazing. Sarah is so welcoming and gave individual tips and feedback to encourage everyone. I’ll definitely be back again, thank you.
Posted on Google Google
Corraine COLLINS Dance Studios profile picture
Corraine COLLINS Dance Studios
27 September 2026
Google star 1Google star 2Google star 3Google star 4Google star 5
Wow! Completely inspired by all the fantastic ideas for improving our client experience Thanks to the Team Corraine Collins
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DEIRDRE FORRISTAL profile picture
DEIRDRE FORRISTAL
19 September 2026
Google star 1Google star 2Google star 3Google star 4Google star 5
I had a call recently with Sarah. It was excellent. She gave me lots of ideas and advice on how to move forward and keep working on my business. Very friendly, warm and encouraging. Well worth it. Thanks Sarah.
Posted on Google Google
Sharon Weatherilt profile picture
Sharon Weatherilt
9 March 2026
Google star 1Google star 2Google star 3Google star 4Google star 5
Absolutely amazing business coach. Sarah and her team have been such a steady, caring support for me and my business. They’ve helped me grow with confidence, given me clarity when I needed it most, and created the most inspiring workshop days, live events, and weekly meetings that I genuinely look forward to. They don’t just guide you, they walk beside you. They make you feel seen, encouraged, and capable. If I could give 10 stars, I honestly would 🌟
Posted on Google Google
Claire Davies profile picture
Claire Davies
10 November 2025
Google star 1Google star 2Google star 3Google star 4Google star 5
Absolutely loved the 2 day course I attended with the den. It was so informative friendly and its really nice to meet other people that are all on the same mindset.
Posted on Google Google
Motion Control profile picture
Motion Control
10 November 2025
Google star 1Google star 2Google star 3Google star 4Google star 5
What a fabulous retreat - thank you Sarah, Cara & Rachel for giving me the inspiration in making my next showcase a WOW experience. I loved spending time with all the amazing dance studio owners and getting nuggets of gold from you all - I feel so blessed x
Posted on Google Google
Academy Arts by Ebony&Jalisa profile picture
Academy Arts by Ebony&Jalisa
10 November 2025
Google star 1Google star 2Google star 3Google star 4Google star 5
The most insightful two days. Iv come away with a clear idea for 2026 and 2027 as well as being sure that I will be set up and ready for show in June with 6 month ahead. Iv loved hearing from all the key note speakers. Especially Cara and Rachel from waters. Very very insideful with so much detail. I can’t wait to do it again next year and take in more information and plan ahead again and be surrounded by other someone who are looking to grow and level up. Thank you Sarah!
Posted on Google Google
hannah kidd profile picture
hannah kidd
5 June 2025
Google star 1Google star 2Google star 3Google star 4Google star 5
Rambert Grades invited Sarah to deliver to our members and boy did she deliver! A fantastic session full of wit, energy and so much insightful advice. We look forwards to welcoming you back soon.
Posted on Google Google
Catherine Casey profile picture
Catherine Casey
22 May 2025
Google star 1Google star 2Google star 3Google star 4Google star 5
Working with Sarah at The Den has been one of the best decisions I have made for my ballet school. Since joining, the annual revenue of the school has increased, the student numbers have increased and we have been able to add value to our customers experience with us. As well as that, the support, training and guidance have been invaluable, as well as the friendships that have developed with people who truly get you and your business. Couldn't recommend it enough for anyone in the performing arts education industry/

Let's work together

To inquire about booking Sarah for an event