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Performance mentorship for dance, drama, music and performing arts school owners, with CPD-accredited support and proven strategies.

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Transform your studio with The Den: a collection of programmes, masterminds, courses and memberships for dance, drama, music and performing arts school owners.

I believe the root of success lies in the foundations. Whether you’re just starting out, looking to scale, or seeking clarity on your next steps, The Den offers the roadmap. I’m Sarah Gittins, Performance Business Mentor, a dance school owner turned qualified business mentor, and The Den is built to give you the tools, guidance and accountability to lead your studio into a thriving future.

Where are you on the journey?

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Where are you on the journey?

We understand the challenges you face because we’ve been in your shoes. At The Den, we provide the mentorship and tools you need to reclaim your time, reignite your passion, achieve financial stability, and grow your school with confidence. Explore the resources and strategies below, built to support you every step of the way. If you’re feeling stuck, our personalised school review offers tailored guidance to help you move forward with clarity and purpose.

Whether you want 1:1 coaching, live events, courses, or you’re starting with the free stuff, there’s something here for you.

Step 1: Explore the membership, mastermind and programmes below. 

Step 2: Check the product page for our planners, trackers and events

Step 3:  Grab the free resources here 

Step 4: Want 1:1? contact me for my brochure

  • Don’t reinvent the wheel: Grab the ultimate guide to set your school up for success.
  • Every school owner’s go-to resource: Designed to help you cover all your bases.
  • Comprehensive support: From systems and processes to growth strategies.
  • Packed with value: A wealth of strategic insights to help your school thrive.

“There are two ways of running a successful school, either learn from mistakes or read this book before you make them in the first place. It is obvious the author has ran a successful dance school for many years. I can not recommend this book highly enough.”

  • CPD Accredited Roadmap: A step-by-step course to simplify and amplify your school’s growth.
  • Instant Intake Challenge: Marketing course designed to attract new students with ease.
  • Supportive Community: Join a network of like-minded school owners for advice and encouragement.
  • Incredible Resources: Access live training sessions, expert guidance, and guest speakers.
  • Achieve More: Make more money, save time, and create a bigger impact in your community.
  • Encouragement, momentum, consistency, paired with accountability to drive your school forward. 

“This has made such a huge difference to my life, I have changed my outlook and my mindset, plus the parents have even noticed how much better everything is running, I can’t praise it enough”

  • 6-Month Deep Dive: Transform your school with massive, meaningful changes.
  • Tailored for Established Owners: Designed for those who have been running their school for a while and are ready for the next level.
  • Peer Support & Accountability: Forget another course—gain the guidance and encouragement you need from like-minded peers.
  • You’re Experienced: You’ve built a team, know the challenges, and are now asking, “Oh, What’s next?”
  • Next-Level Growth: Focus on systems, delegation, and effective management to steer with confidence.

“Steer has been absolutely brilliant. Not only because of Sarahs mentorship, knowledge, and kick in the pants motivation, but because of all the amazing ideas, stories, and support from the other Steer members.”

  • 10-Month Leadership & Management Programme: Tailored specifically for the unique challenges of the creative industry.
  • Designed for Creative School Owners: Addressing the varied needs of managing and empowering staff in this niche field.
  • Your Team is Everything: Recognise that your staff can make or break your school’s success.
  • Leadership That Inspires: Invest in your leadership skills to build a team that thinks, acts, and grows the business alongside you.
  • Comprehensive Focus: From operations and systems to staff training, and delivering the ultimate customer experience.
  • This program sets you up for long-term success.

“I cannot over emphasise how much I value the support, knowledge and expertise given to us in the Den. It’s hard work but having the confidence and a roadmap to follow makes all the difference”

  • Plan Ahead: Making the right decisions for your school’s future starts years before an exit.
  • Maximise Your Assets: Prepare your school for a smooth transition and reach its full value.
  • Leave Your Legacy: Define what your legacy means and ensure it lives on for generations.
  • Seamless Transition: Step away from your passion and vocation with confidence, knowing your school is set up for success.
  • 1:1 Masterclass: Receive tailored, confidential guidance to navigate this transformative stage.

“Working with Sarah is like a breath of fresh air, her knowledge in selling is incredible because she has been there and done it successfully.”

We have a FREE Facebook group dedicated to show time success – you can join it HERE

My Success Stories

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Natasha Rose
30 September 2026
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Sarah is honestly the best. I’ve worked with various dance coaches over the years, but Sarah is the one who has stuck - and I think that says it all! She is so personal, genuinely your biggest cheerleader, but she won’t let you off easily either! She holds you accountable, helps you set realistic goals, and at the same time encourages you to dream much bigger. Her community is also something really special. It’s full of such relatable, encouraging dance bosses, with no competition - just support, warmth and people who genuinely want to see each other succeed. My biggest and most heartfelt thank you to Sarah is for helping me step into the business owner I always knew I could be. It’s been about so much more than getting more students through the door- it’s changed how I see myself and my business. She’s the best, and I will always recommend her!
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Elaine Tomlinson
29 September 2026
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Attended The Den live and the support and encouragement was amazing. Sarah is so welcoming and gave individual tips and feedback to encourage everyone. I’ll definitely be back again, thank you.
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Corraine COLLINS Dance Studios
27 September 2026
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Wow! Completely inspired by all the fantastic ideas for improving our client experience Thanks to the Team Corraine Collins
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DEIRDRE FORRISTAL
19 September 2026
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I had a call recently with Sarah. It was excellent. She gave me lots of ideas and advice on how to move forward and keep working on my business. Very friendly, warm and encouraging. Well worth it. Thanks Sarah.
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Sharon Weatherilt
9 March 2026
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Absolutely amazing business coach. Sarah and her team have been such a steady, caring support for me and my business. They’ve helped me grow with confidence, given me clarity when I needed it most, and created the most inspiring workshop days, live events, and weekly meetings that I genuinely look forward to. They don’t just guide you, they walk beside you. They make you feel seen, encouraged, and capable. If I could give 10 stars, I honestly would 🌟
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Claire Davies
10 November 2025
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Absolutely loved the 2 day course I attended with the den. It was so informative friendly and its really nice to meet other people that are all on the same mindset.
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Motion Control
10 November 2025
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What a fabulous retreat - thank you Sarah, Cara & Rachel for giving me the inspiration in making my next showcase a WOW experience. I loved spending time with all the amazing dance studio owners and getting nuggets of gold from you all - I feel so blessed x
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Academy Arts by Ebony&Jalisa
10 November 2025
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The most insightful two days. Iv come away with a clear idea for 2026 and 2027 as well as being sure that I will be set up and ready for show in June with 6 month ahead. Iv loved hearing from all the key note speakers. Especially Cara and Rachel from waters. Very very insideful with so much detail. I can’t wait to do it again next year and take in more information and plan ahead again and be surrounded by other someone who are looking to grow and level up. Thank you Sarah!
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hannah kidd
5 June 2025
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Rambert Grades invited Sarah to deliver to our members and boy did she deliver! A fantastic session full of wit, energy and so much insightful advice. We look forwards to welcoming you back soon.
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Catherine Casey
22 May 2025
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Working with Sarah at The Den has been one of the best decisions I have made for my ballet school. Since joining, the annual revenue of the school has increased, the student numbers have increased and we have been able to add value to our customers experience with us. As well as that, the support, training and guidance have been invaluable, as well as the friendships that have developed with people who truly get you and your business. Couldn't recommend it enough for anyone in the performing arts education industry/